Rolex | A Voyage into the World of Rolex
A VOYAGE INTO THE WORLD OF ROLEX
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More
than 100 years after the creation of the brand, the founder’s philosophy is more present than ever,
from the manufacturing of the company’s watches to its commitments worldwide.
Rolex is host to a variety of professions, brought to life by employees who are experts in their fields.
COMMITMENT TO EXCELLENCE
Since the beginning, the story of Rolex has been characterised by the quest for
perfection and the ambition to push back the boundaries.
"THE OPPOSITION I ENCOUNTERED
At the turn of the 20th century, a visionary entrepreneur based in London was
on the verge of success. His aim? To introduce the watchmaking world of the
day to an as-yet-unknown dial signature: Rolex. A new name, invented in
1908, it would become one of the world’s most respected brands in the space
of a few decades. As Hans Wilsdorf recounted in his memoirs of the early days
of his company, the opposition he faced seemed insurmountable at first.
The entrepreneur started out with very little, but he did possess invaluable
qualities: vision, perseverance and an extraordinary ability to work. An orphan
at the age of 12, with nothing other than his determination to help him
overcome challenges, Hans Wilsdorf went on to invent the world’s first
waterproof self-winding wristwatch with a Perpetual rotor – a watch that has
become a benchmark in terms of quality and prestige.
“Too complicated, too fragile, ill-adapted” – the wristwatch was met with
scepticism. Yet, relying on his firmly-held beliefs, Hans Wilsdorf managed to
achieve his bold objective of establishing the Rolex watch – the Oyster
Perpetual – as the archetype of the waterproof timepiece: precise, robust and
able to withstand all conditions.
But he was not simply a visionary who endowed Rolex watches with their
fundamental technical and aesthetic characteristics. His constant quest for
perfection was accompanied by a profound generosity and unshakeable faith
in human potential.
An integrated and independent company, Rolex has manufacturing resources
that encompass a wide range of skills and knowledge. Watchmakers,
engineers, designers and other specialists work closely together from the
design to the manufacturing of the watches.
Rolex’s company culture is based above all on human values, which place
both expertise and soft skills at the heart of the brand’s different activities.
Rolex is host to a variety of professions, brought to life by employees who are
experts in their fields. The company has complete control over its essential
components, from the casting of gold alloys to machining, finishing and
assembly of the movement, case, dial and bracelet elements, as well as
gem-setting. Its know-how is also made available right across the world thanks
to an exceptional after-sales service network.
To ensure the brand’s expertise exists into the future, Rolex has its own unique
Training Centre. Dedicated to the pursuit of excellence and the development of
its employees, the centre, located in Geneva, provides training to employees
and instructs apprentices. The company aims to pass on to younger
generations its pride in its skills and mastery of its knowledge.
A WATCH UNLIKE THE REST
The Oyster Perpetual collection was built on the success of the original Oyster
model, patented by Rolex and launched in 1926.
As the world’s first waterproof wristwatch, it played a pioneering role in the
development of the modern timepiece.
Over the years, the Oyster became the proud bearer of many other innovations
– such as self-winding by means of the Perpetual rotor (1931) – that defined
the identity of the models in the collection and forged Rolex’s reputation for
excellence, of which chronometric precision and reliability are among the
The Oyster gradually evolved into a collection of watches that integrated new
functions and innovative technologies. All the models share fundamental
features and a strong visual identity. Today the collection consists of 12
ranges, split into two categories: Classic watches such as the Datejust and the
Day Date, and Professional watches, including the Explorer and the
As the pioneer of the wristwatch, the company is at the origin of numerous
major innovations in the watchmaking industry and has filed over 500 patents
in the course of its history.
VISIT US TO DISCOVER FIRST-HAND THE ROLEX COLLECTION
As an Official Rolex Retailer, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.