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Panerai

Panerai

Founded in Florence in 1860 as a workshop, shop and school of watchmaking, Panerai built its reputation supplying precision instruments to the Italian Navy’s specialist diving corps.

Originally designed for use deep underwater, Panerai watches became renowned for their exceptional legibility and powerful luminosity, ensuring clarity even in the darkest conditions. Acquired by the Richemont in 1997, the brand expanded onto the international stage while preserving its distinctive heritage. Today, Panerai develops and crafts its watches and in-house movements at its manufacture in Neuchâtel, where Italian design, maritime history and Swiss horological expertise come together. Explore the Panerai collection at Weir & Sons and discover timepieces that combine bold design, technical innovation and a legacy rooted in underwater exploration.