In 1972, Gucci became one of the first fashion Houses to branch into timepieces, creating iconic models that combined contemporary spirit and tradition, innovation and craftsmanship, fashion and elegance. Later, in 1997, the brand introduced a silver jewellery line, followed by Fine Jewellery and High Jewellery collections. Creative Director Alessandro Michele fully embraces the fashion codes, innovation and contemporary attitude of the House, thereby further enhancing its status as one of the world’s most desirable luxury fashion brands and a definitive 21st century statement of contemporary coolness.



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Gucci’s new advertising campaign for its timepieces and jewellery is permeated by a mysterious, mystical atmosphere that is perfectly in keeping with the aesthetic of the new collections.



Gucci G timeless green bee watch

Gucci G Timeless Green Watch

Gucci G Timeless Necklace

Gucci GG Necklace

Gucci G Timeless Black Bee and Star Watch

Gucci G Timeless Black Watch

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