In 1972, Gucci became one of the first fashion Houses to branch into timepieces, creating iconic models that combined contemporary spirit and tradition, innovation and craftsmanship, fashion and elegance. Later, in 1997, the brand introduced a silver jewellery line, followed by Fine Jewellery and High Jewellery collections. Creative Director Alessandro Michele fully embraces the fashion codes, innovation and contemporary attitude of the House, thereby further enhancing its status as one of the world’s most desirable luxury fashion brands and a definitive 21st century statement of contemporary coolness.




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Gucci’s new advertising campaign for its timepieces and jewellery is permeated by a mysterious, mystical atmosphere that is perfectly in keeping with the aesthetic of the new collections.



Gucci Pink, gold and striped watch

Gucci Pink, gold and striped watch

Gucci G Running Necklace 17.5mm 18k Gold

Gucci G Running Necklace

Lady's Gucci G-Frame Yellow Tone Floral Strap watch

Gucci G-Frame Yellow Tone Floral Strap Watch

Gucci Timepieces


Gucci Jewellery