Longines: Elegance, tradition & performance. Established in Saint-Imier in Switzerland in 1932, Longines' watchmaking expertise reflects a strong devotion to tradition, elegance and performance. With a long standing tradition as a timekeeper for world sporting championships, Longines is famous for the elegance of its timepieces. Weir & Sons are official retailers of Longines, proud to stock an extensive collection of Longines Swiss-made watches. Discover luxury watches for men and women from notable collections such as La Grande Classique de Longines, Longines DolceVita, Master Collection and many more beautiful collections.