Weir & Sons, official retailers of Tudor Watches. In 1926, Hans Wildorf of Rolex, embarked on forming a new watch company that would create watches with all the dependability of a Rolex, but at a more modest price. The watch brand is loved for its innovative designs inspired by sports and diving. A combination of precision and unique style embodies the values of Tudor watches today - #BORNTODARE. Tudor watches are a sophisticated and luxurious gift.