Rolex | Rolex & The Open: Golf's Oldest Major

The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport's first

Tesmonee. Since then, the brand has become Official Timekeeper and is a principal partner of many

leading events and stakeholders in the game. 

Inaugurated in 1860, The Open is played every year on a rotating roster of historical courses in the United

Kingdom. The 151st edition takes place at Royal Liverpool Golf Club.

Tradition has it that The Open is always played on a links course; that is, one located by the sea,

featuring sandy soil and few water hazards or trees. Unpredictable weather conditions mean the 156 

players competing in the tournament each year need their fair share of fighting spirit, self-control and

humility given the potential for heavy showers, strong wind gusts even heatwave conditions.

         ROLEX AND GOLF: PARTNERS FOR 

MORE THAN HALF A CENTURY

                Rolex enjoys a privileged relationship with golf, one founded on shared values: respect for

                tradition, responsibility, technical precision, the elegance of movement, the perpetual quest

                for excellence and a commitment to future generations.

                Today, the partnership between Rolex and golf extends to many areas of the sport: with 

                governing bodies and world rankings, with the greatest names in international golf, and with

                the Major tournaments and global circuits - both men's and women's, professional and 

               amateur, at senior and junior levels.

                Moreover, the brand has also championed the creation of: the Rolex Series, the finest

                tournaments on the DP World Tour; the Rolex Player of the Year Award which recognizes the 

                best woman golfer on the Ladies Professional Golf Association (LPGA) circuit; and the Rolex

               Junior players of the Year awards, which honour players aged 18 or younger, boy and girl, 

                who perform best in a given season. Undeniably, Rolex has become "the partner watch of 

               world golf".

         ROLEX TESTIMONIES AND THE OPEN

         Among the many great golfers who belong to the prestigious family of Rolex Testimonees,

        several have won The Open: Gary Player, Arnold Palmer, Jack Nicklaus, Tom Watson, Tiger

        Woods, Jordan Spieth, Francesco Molinari and Collin Morikawa.

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HAND THE DAY- DATE

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skills and technical know-how, we will help you the choice that will last a lifetime.