TAG Heuer | OFFICIAL TIMEKEEPER OF FORMULA 1®
For decades, TAG Heuer has reigned supreme on the racetrack. Over 230 Grand Prix wins. More than 500 podium finishes. 15 World Drivers’ Championship titles. 11 World Constructors’ Championship titles.
ICONIC COLLECTIONS
This passion for racing has fueled the creation of iconic watch collections, each reflecting a distinct chapter of the company's motorsport heritage.
TAG HEUER MONACO - The Original Square Icon
A revolutionary design, the indomitable Calibre 11, and Steve McQueen’s timeless symbol of cool.
TAG HEUER CARRERA - A Bold Racing Revival
Classic 'Panda' charm meets modern innovation in a sleek 39mm glassbox design.
TAG HEUER CARRERA - Vibrant Pink, Timeless Precision
The TAG Heuer Carrera Date blends a 36mm steel case with a bold pink dial, embodying elegance and resilience.
MAKING HISTORY TOGETHER FOR 60 YEARS
In 1971 Heuer made history by becoming the first watch brand to sponsor a Formula 1® team, with its logo emblazoned on the cars of Scuderia Ferrari. This marked the beginning of a long and fruitful involvement with the sport, including serving as the Official Timekeeper of Formula 1® from 1992 to 2003.
2025
We Are Back
In 2025, TAG Heuer returns as the Official Timekeeper of Formula 1®, continuing its legacy with the sport’s top drivers and teams. An exciting new chapter begins. More to come.
2016
Partners Give You Wings
TAG Heuer joined forces with Oracle Red Bull Racing, accompanying the team through multiple championships.
1992
Official Timekeeper, Part 1
The TAG Heuer Series 6000 debuted at the same time as TAG Heuer's first tenure as Official Timekeeper of Formula 1.
1988
A Legendary Partnership
Ayrton Senna made the S/EL design part of his signature style and an emblem of TAG Heuer's long Formula 1 history.
1986
A New Era
The offical launch of the TAG Heuer Formula 1 collection soldified the brand as pioneers or avantgarde.
1974
Inspired By The Greatest Tracks
Heuer released several collections named for racetracks around the world, including Silverstone.
1971
A Good Luck Charm
As the Ferrari team began racking up wins, the Heuer Carrera 1158 watches gifted to them by Heuer earned a reputation as a golden ticket.
1971
The First Team Partnership
Using the revolutionary < Le Mans Centigraph >, Ferrari and Heuer took precision timekeeping to the next level.
1969
The First Watchmaker in F1
Heuer became the first watchmaking logo to appear on a Formula 1 car.
1962
On The Wrist of Legends
As Formula 1 drivers became trendsetters, watches like the Autavia, introduced in 1962, became synonymous with victory.
Trailblazing the future of motorsport, on and off the track.
Few have shaped the world of motorsport innovation like Jack Heuer. A true pioneer, his visionary approach revolutionized sponsorships and partnerships, setting new standards in the industry. Beginning with his groundbreaking collaboration with Ferrari in 1971, and later forging legendary alliances with McLaren (1986-2015), Jack Heuer’s influence helped redefine racing’s golden age. His leadership also brought TAG Heuer to the forefront as the Official Timekeeper of Formula 1® from 1992 to 2003, laying the foundation for partnerships that continue to inspire and innovate today.
A LEGACY OF TIMEKEEPING PIONEERS
In 1972, the “Le Mans Centigraph”, designed for the Ferrari Racing team, became the benchmark for motorsport timekeeping - adopted by racing teams worldwide as the pinnacle of accuracy and innovation.
Legendary Drivers, Iconic Timepieces
Discover the extraordinary connection between TAG Heuer watches and motorsport legends, where precision fuels greatness on the tracks and beyond.
Driven By Perfection
The TAG Heuer S/EL, with its unique 'S' link bracelet, mirrored Ayrton Senna's seamless blend of grace and speed on the track.
A Hollywood Icon
Famously worn by Steve McQueen in the movie Le Mans, the Heuer Monaco Remains an emblem of daring style and motorsport excellence.
THE TIMEKEEPER OF RACING LEGENDS
From the golden age of racing to the cutting-edge circuits of today, TAG Heuer remains an integral part of motorsport, embodying precision and an unwavering commitment to excellence. The racetrack forged us; speed, podiums, and the roar of engines are in our blood. As we return to the track, we are not just back—we are home. Forged by speed and driven by excellence, we are ready to celebrate new victories.
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