Fusing Luxury with Urban Design: the HUGO BOSS Orange Collection
The new Hugo Boss Orange Watch Collection has arrived at The Fashion Room. Exemplifying quality and elegance, the collection features timepieces in many styles, shapes and sizes. Be it classical, elegant or casual, the Hugo Boss Orange watches are as diverse as the characters who wear them. The collection promotes individual expression reflecting life’s unexpected twists with their unique design, vibrant colours and intricate details.
The Boss Orange Watches represent a new lifestyle language that transcends cultural differences and geographical borders. The range embodies the travelling spirit of the BOSS Orange SS15 Collection, which was inspired by the slogan ‘What if Life was a Road Movie?’. Comprised of a road trip from New York to the West Coast via grand landscapes and breath-taking deserts, the collection adds a modern, urban edge to the road with all its vintage connotations. With its unconventional twist and rugged urban characteristics, the BOSS Orange Collection fits perfectly into this backdrop. Filled with energy and confidence, it’s about shared moments. Inspired by real diving watches, the bold watches, bring a touch of sporty difference to any urban environment.
Hugo Boss Orange watches are distinguished by the exceptional quality of materials incorporated and craftsmanship involved. The watches feature a comfortable fit, intriguing details and an emotional appeal that spells casual yet classic. Characterized by an authentic vintage appeal infused with modern influences, the Boss Orange Collection offers unusual and unexpected combinations of key components and materials. The watch collection is distinguished by streamlined shapes and lines of stainless steel cases teamed with polyurethane bezels. The collection emphasizes the line’s authentic urban charm and this can be seen through the signature Boss Orange accents. Available with a simplistic or three counter chronograph dial, the BOSS Orange line offers bright design elements combined with state-of-the-art technical functions. Dials are enhanced by blue, orange, or simplistic Arabic numerals or hour markers and accentuated by signature HUGO BOSS Orange highlights. The maverick attitude is enhanced by an exclusive ion plating treatment on the robust traveller style 46mm case or otherwise available in polished stainless steel. The collection features bracelets and straps in a variety of colours with a choice of silicon, fabric, leather, stainless steel or ion plated stainless steel.
The Hugo Boss Orange Collection is available to Weir & Sons in store in our exclusive Fashion Room on Grafton Street. For more information email fashionroom@weirandsons.ie or call 01-6779678 to arrange an appointment in store.
Author: Emilie Finney